Yobel International and Market

Yobel Market and International Needed Serious Help With Their Brand

Yobel approached Collider Creative to redo every aspect of their branding, to create a brand new ecommerce website and assist in the migration, and to create a new website for Yobel International, the non-profit side of Yobel which exists to raise people out of poverty through business training and entrepreneurship.

Yobel’s previous website was almost unusable, their online sales were languishing and they couldn’t keep people on the website. Their search engine rankings were poor and it was difficult for people who didn’t know about the website to find out about it. Yobel’s old logo was font-based, and not unique enough to stand out and they needed serious help with product photography of their fair trade inventory.

The New Logo


What We Did

Design and Photography
  • Created the Yobel “Kob” Logo/Icon
  • Created all Yobel branding elements
  • Created style and typography guide
  • Created Wholesale Catalog for prospective retailers
  • Produced, Photographed, and Edited all Product Photography for web and print marketing and sales.
Web Development
  • Implemented Shopify-based ecommerce platfrom
  • Tightly integrated google analytics
  • Setup Google Analytic’s Ecommerce Goals to track ROI of ad campaigns
  • Created custom importer to get product data off old ecommerce website and migrate it to Shopify
  • Integrated blog within Shopify
  • Facebook and Twitter integration