Delta Airlines Retirement Community needed a complete overhaul

DALRC’s previous website was tired, busy, difficult to navigate and hard to find the content you were looking for. There is a lot of content on this website, and it was all scrunched together very tightly, leaving no room for each statement or image to breath. The result was a website that looked very busy and was difficult to use. At the bottom of this case study we have a screenshot of the old website next to the new website.

DALRC needed a complete website redesign and a number of new elements added to their website. They called on Collider Creative to do a complete overhaul. Check out the website now or browse through our screenshots and images below.

The New Website








What We Did

  • Clean, modern-looking design
  • Lots of big images
  • Lots of custom icons
  • Designed to be easy to use for retirees
  • Search Engine Optimized
  • WordPress Content Management System
  • Custom Post Types to easily add a variety of content
  • Content Moderation and Creation Dashboard
  • SSL Certificate and HTTPs integration
  • Able to accept credit cards during user-signup
  • Facebook integration
Users, Accounts, and Content Restrictions
  • Multiple account types – each with different ability to view content
    • A free “Inactive” membership account
    • A paid “Active” membership account
    • A “Committee Member” account that has access to organizational reports and other resources for board and committee members.
  • The ability to moderate which user types can see which content, and also to block content from users who have not signed up, or signed in
  • Pay by Credit Card or by mailing in a check
  • Discount codes and discounts for signing up for multiple years
Website Migration and Content Aggregation
  • Migration of 12,000 existing users
  • Input all inital content
  • Setup email notifications
  • Custom plugin setup, and more…